Direct Mail

Effective use of direct mail required good leadership. This must start with the decision makers who decide to use direct mail as a fundraising method. Direct mail fundraising is a process. Good results require testing over time. There are no shortcuts to success with direct mail, therefore leadership is required to both implement a long range plan and provide daily management of the program.

An organization should devote at least 3 years to a direct mail program in order to evaluate the results. A budget is needed to drop large quantities of mail packages (to at least 25,000 households each) frequently (at least 4 times per year). Long range planning is required to implement and sustain the effort. Direct mail is really a series of tests to discover the best methods, mail packages, copy writing, and lists which work for your organization. The only way to find out what is best is to test repeatedly.

More information about direct mail fundraising information coming soon, including the following:

List Rental

List Segmentation

Writing Copy

Printing & Mail Shop Services

Processing Donations / Caging & Accounting

Database / Donor List Segmentation / Donor Cultivation